Public opinion research is the systematic study of the beliefs, attitudes, and preferences of the general population on a variety of social, political, and economic issues. This field of research aims to understand how individuals form their opinions and how these opinions impact behavior and decision-making. Public opinion research often involves surveys, polls, focus groups, and other methods to gather and analyze data on public attitudes and perceptions. This information is valuable for policymakers, businesses, and organizations to better understand and respond to the needs and concerns of the public.